Following the huge success of our first ever Trilogy store on the Duke of York Square in Chelsea, we have decided to expand our horizons to being greater and even more ambitious lovers of denim. Next door, to be precise!
The opening of our brand new Flagship store on the Duke of York Square allows customers to indulge in an even better denim experience, and gives us the room for amazing denim consultations for those who can ‘simply never find the perfect pair of jeans’!
The much anticipated launch was bursting with denim colored macarons, fun manicures provided by nails inc., delish never ending snacks and bubbles courtesy of Manicomio and gorgeous celebs trying on jean after jean!
As the evening proceeded, Londons who-is-who rubbed shoulders while fashionistas and celebrities invited had a ball browsing through new collections and all-time classic must-haves!
A definite favourite of the evening and total trend of this upcoming Season was everything from Jbrands ready-to-wear white leathers that the lovely Cara Delevigne picked up, to leather optic and fabulous coated denim!
The large selection of exclusive to Trilogy jeans including brand new Luxe Sateen styles by Jbrand, gorgeous Paige denim and a super cool exclusively designed boyfriend jean created by FRAME and The Stylist, as well as custom made ‘Born on the Kings Road’ sweaters and super cute ‘Lover of Denim’ tees turned the evening into a special treat for absolutely everyone involved!
The launch was a wonderful success, and we had an complete blast celebrating our new Flagship store! Thank you to everyone who helped make this evening the best possible start to a new denim story. This is only the beginning! May the power of the denim experience be with you!